Accidental Leaders are all around, they’re the people who say:
They just landed their job,
It accidentally fell in their lap or
That their position at work just happened
Let me ask you, when you were younger:
Did you plan to be in the career you’re currently in?
Did you dream of it as a child?
Go to college and train for it?
Or did you happen to fall into this position you’re in, accidentally ending up where you currently are?
I encounter people all the time, while training in companies, even executives who’ve been:
Promoted out of their natural ability
Are without the necessary qualifications
(This accident, in many cases a travesty, is also called “The Peter Principle”.) People in this position find themselves muddling their way through, without the necessary training, or influence to truly be effective. They not only frustrate themselves, but everyone around them with their insecurities and endless need to feel important.
Now I have to explain, that although I don’t believe in accidents, the way I picked up this moniker is that one day while working on the largest project of my life, I thought to myself, “How in the world did I get here?” You could argue I was at the right place at the right time, however I thought, I’m an “Accidental Leader”. That project provided the impetus for me to then take the appropriate action to acquire a greater level of qualifications, to fill in the gaps of my training and knowledge that prepared me for future projects. You may have a similar story regarding how you landed where you are, but don’t let it be an excuse for poor performance! My mission, and privilege is now to coach people to avoid being an Accidental ______anything, and instead to become “Strategically, Intentionally Excellent!“
My guest blogger and teleseminar guest for Sept. 7th will be sharing just how important internet marketing is for the future of your business. She’s made a lot of people wealthy doing what she’ll be sharing with us, so you’re not going to want to miss any of what she has to share below, and during the teleseminar. Sue
If you’ve been struggling to get your business found online then you don’t want to miss the presentation. (Click here for information on this teleseminar!)
Angela Moore , president of Six Degrees SEO shares the secrets to getting in front of your customers when they are searching for you. If you are tired of wasting money on marketing and advertising methods that don’t work anymore, find out what works now to draw your prospects to you and bring your business more business.
Gone are the days of the print directories and using expensive ads that you can’t track. When was the last time you used the yellow pages for anything other than a booster chair or doorstop? TV ads are so expensive, most small business owners can’t afford them and you have no guarantee that you will be seen by your prospects. Radio ads are about the same, how do you know you are reaching your customers, how do you track your ROI? To top it all off, you pay for these ads for a short period of time and then they are gone.
Internet marketing has a much longer shelf life. Find out how you can take your current marketing budget and double or triple your efforts, track you ROI, and have longer staying power. The longer you wait to start your Internet marketing the more catch up you will have to do. Can you imagine where you would be now had you implemented an Internet Marketing strategy a few years ago. Don’t make the mistake in thinking that the time has passed. Only 26% of small businesses are really marketing on the Internet so you have a huge opportunity to claim your place on the Internet and get found. Remember the longer the delay the longer it will take to get found as you will end up with more and more competition. Join our presentation to see what you can do today to get started. (Click here for information on the teleseminar, and to sign-up.)