Confessions of an Accidental Leader

How to Conduct a Check-up On Your Marketing Strategies for 2012

social media marketing and pr 20 150x150 How to Conduct a Check up On Your Marketing Strategies for 2012Recently, as a Business Coach, I’ve been conducting client strategy and new client discovery sessions to assess the effectiveness of their business marketing strategies.  We are then creating a relevant action plan that is applicable and exciting for 2012.  Of course, this is an on-going process that isn’t static, but living, therefore requiring continuous assessing, tweaking, learning, planning, and readjusting.  Here are some of the questions you should be working through as you determine how 2011 went for you.  Then take the time to determine how you want 2012 to unfold regarding your marketing plan.  Start here:

What was your customer acquisition…

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Chocolate Peanut Butter Granola

Start Your Year Getting Out of Your Food Comfort Zone!

iStock 000018008998XSmall 2 150x150 Chocolate Peanut Butter GranolaBeing a smart young entrepreneur or seasoned business owner means you develop the whole person. This includes taking not good, but great care of yourself so your mind is clear and your energy level high to strategize and create the business of your dreams.  And besides, it’s just plain time to mix it up and throw in some fun, so here’s my coaching tip for the month – eat GRANOLA!  Here’s a yummy recipe.


MIX THE DRY TOGETHER:

3 C. Rolled Oats                         1 C. Organic Fair Trade Powdered Chocolate  (great antioxidants

1 C.…

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ARE YOU PREPARING YOUR GOALS TO BE SUCCESSFUL IN 2012?

ENTREPRENEURS CAN LEARN PREPAREDNESS SKILLS AND UNSHAKEABLE CONFIDENCE FROM MICHAEL JORDANiStock 000008432452XSmall 226x300 ARE YOU PREPARING YOUR GOALS TO BE SUCCESSFUL IN 2012?

Michael Jordan was being interviewed regarding how he would respond if he were faced with 0:01 second left on the clock at Game 7 of the NBA Finals, and his team is down by only one point.  He’s holding the ball at the free throw line, giving him two shots.  If he makes it, his team wins their first ever championship, but if he misses, they lose. The questions the interviewer, Susan Guzzetta, posed to him that day were the same ones I want to ask of you if this…

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Leadership Behaviors, A List of 25 of the Most Important

What Leaders must DO – The Behaviors They Need to Exhibit for greater leadership influence.

Do you know what they are?  Better yet, do you exhibit them yourself?  Write next to each word/phrase giving yourself a 1-10, 10 being best on how you’re doing.  Then let others in your company do the same, ON YOU that is!  Hummm . . . who will take me up on this intimidating, but revealing activity? 

Leadership has been aspired to, examined, torn apart, written up in every literary form to man, but when you have to determine if your management team is exhibiting the needed behaviors to lead…

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Want to Learn to Blog, and Need a New Website?

Bea is offering her fabulous blogging program.  This can then be your new website, like I did.

Become a Blogging Maniac 6 Week Start Up Program

WHAT BEA SAYS ABOUT HER PROGRAM:

BEFORE YOU REGISTER:

This program is not well designed for the true beginner (meaning you have never touched a blog in the past.)  It is designed for a self-starter who enjoys weekly participation in a live group and who also enjoys self-paced online training via a library of training materials and video tutorials. If you are brand new to blogging, I recommend considering one of our blog mentoring packages below , which will help get you ready for the Become a…

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Confessions of an Accidental Leader